We started NEGATIV. Athletics because anime has always been a huge source of inspiration for us, especially when it comes to fitness and the gym. Shows like Kengan Ashura motivated us to push harder and become the best versions of ourselves. Instead of just keeping that energy to ourselves, we thought, "Why not create something that channels that same drive?" So we decided to bring it to life.

Every character you see on our apparel represents someone or something that pushed us to hit the gym, train harder, and stay committed. Our goal is that when you wear NEGATIV. Athletics, you feel that same fire—whether you're just starting out or already deep in your fitness journey. We hope it motivates you the way it did for us, turning fiction into fuel for the gym.